ABOUT US

CONCEPT

WELTER EXPERIMENT finds both harmony and balance between urban and natural environments in order to capture and fulfill the common necessity. Concentrating on the functionality and the aspects of natural silhouette, WELTER EXPERIMENT enhances users freedom and the products usability in both outdoors setting and in our daily lives.

OUR HISTORY

WELTER EXPERIMENT was established in October 2021 by URBANCITY co. in Seoul, Korea. Staying true to their slogan: ‘Tapping into the Field’, WELTER EXPERIMENT puts forth their innovative outdoor casual wear that can integrate into both urban and natural settings. This initial experiment in creating a utility wear that balances the two contrasting environments will set their brand’s identity going forward.

OUR MISSION

WELTER EXPERIMENT strives to create products that incorporate variety of daily experiences that we face outside of our doors. In doing so, they provide limitless opportunities to those that hold the same appreciation in both urban and natural lifestyles. WELTER EXPERIMENT’s experiences and products connect the people, city, and nature together.

OUR PRODUCT

Insisting on materials that prioritize the functionality and practicality in both outdoors and indoors settings, our products focus on designs that centers around the consumers. WELTER EXPERIMENT’s signature outer wear collection boasts its ability to assimilate into any settings and puts a new meaning to the word “daily wear”. Strictly adhering to industry leading standards, our products not only ensure wearability, but also show proof of WELTER EXPERIMENT’s values in putting forward quality over all else.